A message from Girl Scouts of Colorado
President and Chief Executive Officer Stephanie Foote
It’s been an amazing year at Girl Scouts of Colorado, a year of turning points where we’ve been able to move our focus from fixing things to being innovative and focused on the future.
This year we brought the Girl Scout Leadership Experience to 23,370 girls across the state, and trained and supported 6,767 volunteers. We led a successful cookie sale that moved 3.5 million packages of cookies, including a launch of Digital Cookie, an online sales platform. Through the Cookie Program, almost $2.5 million was earned by troops to fund their activities and service projects.
Our retail team has made the most of streamlining that occurred in the last few years and has shown a 6.7 percent increase in sales year-over-year. The top selling item is fun patches: 15,950 of them.
We completed a successful transition to a new membership database, launched a new web platform, launched and promoted a troop management tool called myGS and moved to an integrated email marketing system. These technological advances are designed to improve and simplify the Girl Scout volunteer and member experience. We’ve spent much of this year fine-tuning and are now poised to reap the benefits of these integrated systems.
But, of course, the most important aspect of our business is how we impact girls and seeing that is my favorite part of this job. Nearly 1,500 girls earned one of Girl Scouting’s Highest Awards this year. Attending celebrations across the state reminds me why we do what we do.
When I meet girls who have their earned Bronze, Silver and Gold Awards, I see the future. I see future leaders, CEOs, board members, doctors, coders, legislators, inventors, judges, presidents. The future looks bright.
Our challenge continues to be how to bring this experience to more girls. We’re committed, with your help, to increasing older girl participation, bringing the Girl Scout Leadership Experience to girls of all backgrounds and taking an innovative approach to Girl Scouting in the modern world.
Thank you for investing in girls and in the future.
A message from Board president
Michelle M. Rose-Hughes
Juliette Gordon Lowe was a dynamic woman who lived her life unrestrained by the social mores and gender stereotypes of her time. She led a life of outdoor adventure and international travel, rich with friends and, of course, Girl Scouts. Girl Scouts of Colorado is working hard to follow our founder’s lead, adapting to changing demographics, needs and interests of Colorado’s girls.
In the last year, with President and CEO Stephanie Foote leading the way, Girl Scouts of Colorado sought to increase our emphasis on the Gold Award, the most prestigious leadership award earned by high-school-age girls. Elevating the status of this award, both within the Girl Scout community and to the community at-large, motivates girls to continue on their Girl Scout journey and promotes the value of the Girl Scouting experience to the public.
Each Gold Award honoree spends countless hours designing and implementing a meaningful service project that can be replicated long after her own participation ends. She researches an issue she is passionate about, builds a team of community supporters, creates a plan and takes action. In the process she pushes herself outside of her comfort zone and gains fundamental life skills such as leadership, organization, collaboration and critical thinking.
Girl Scouts of Colorado pairs each participant in the program with community and business leaders who provide guidance and support throughout the process. In 2015, 50 Colorado girls earned the Gold Award, an increase of 6 percent over the prior year. In the coming year, we will continue to emphasize opportunities for older girls, including outdoor adventure programs and expanded mentorship opportunities.
Our Board is working to expand our leadership program to new communities, to girls and families who will add even greater depth and diversity to the Girl Scout Leadership Experience. We seek to serve more girls in new and creative ways; to meet our families where they are and provide a transformative experience relevant to them. We envision a future where Girl Scouting can take many shapes, including: Traditional troops, extraordinary trips to camp, mentoring with community members who share a common passion, and countless other options.
The sky and a girl’s imagination remain our only limits.